How SIMIX Products Transformed
The Milwaukee MGIC Building Exterior

Initial work begins 

Year 2010

MGIC Building as It Looks Today*
Travertine Marble Surface

August 2025

Travertine Marble Surface

August 2025

The first image to the left above, taken in 2010, shows the travertine marble façade, which had lost its original clarity and integrity—an exterior exhibiting unmistakable signs of environmental stress, aging, and escalating maintenance risk. The same photo also shows the dramatic change in a section of the travertine marble surface after application of SIMIX cleaner and ceramic clearcoat.

The Challenge
  • Deeply embedded dirt, pollution, and biological contaminants
  • Loss of the building’s original architectural appearance
  • Moisture entrapment contributes to material degradation
  • Increased long-term maintenance and restoration costs
The SIMIX Solution

To address both the visible damage and the underlying causes, SIMIX Cleaner & Degreaser was professionally applied to remove deeply embedded contaminants without damaging the surface. This was followed by the application of SIMIX Ceramic Clear Coat, forming a conductive, breathable, and protective barrier engineered to resist future contamination while allowing the surface to release trapped moisture.

The Result

The three images taken in August 2025 demonstrate a dramatic transformation—not just in appearance, but in performance. The concrete exterior was restored to a clean, uniform finish while gaining long-term protection against environmental exposure. The surface now resists pollutant adhesion, limits moisture intrusion, and significantly reduces ongoing maintenance requirements.

This is not cosmetic improvement alone—it is structural preservation, environmental protection, and the restoration of asset value delivered through advanced surface science.

Concrete Stairs & Exterior Walls
Stucco Concrete Roofs
Exterior Stonework
Concrete Driveways
Professional Cleaning and Protective Coating for Concrete & Exterior Assets

Concrete and exterior building surfaces are constantly exposed to airborne pollutants, moisture, biological growth, and environmental contaminants. Over time, these elements penetrate the surface, causing discoloration, trapped moisture, material degradation, and increased maintenance costs.

SIMIX Cleaner & Degreaser and SIMIX Ceramic Clear Coat work together as a complete surface restoration and protection system—cleaning deep into the substrate and sealing surfaces with a durable, breathable, ceramic barrier engineered for long-term performance.

The Problem with Unprotected Concrete & Exterior Surfaces

Exterior concrete, masonry, and stone surfaces deteriorate long before structural failure becomes visible. Common issues include:

  • Embedded dirt, pollution, and hydrocarbon residue
  • Moisture intrusion and vapor entrapment
  • Biological growth such as mold, algae, and mildew
  • Surface discoloration and loss of architectural appearance
  • Accelerated material breakdown and costly repairs

Traditional pressure washing alone removes only surface contamination and often leaves behind moisture and microscopic pollutants that continue damaging the substrate.

The SIMIX Cleaning & Coating Solution

Step 1: Deep Surface Cleaning with SIMIX Cleaner & Degreaser

SIMIX Cleaner & Degreaser is a high-performance, peroxide-based cleaner engineered to penetrate porous concrete and exterior materials. It lifts embedded contaminants without harsh acids or abrasive methods, restoring the surface while preserving material integrity.

Key Cleaning Benefits

  • Removes deeply embedded pollutants and biological residue
  • Eliminates grease films, airborne contaminants, and staining
  • Opens pores for optimal coating adhesion
  • Environmentally responsible and surface-safe

Step 2: Long-Term Protection with SIMIX Ceramic Clear Coat

Once the surface is fully cleaned, SIMIX Ceramic Clear Coat is applied to protect and enhance performance. Unlike traditional sealers, SIMIX Ceramic Clear Coat forms a conductive, breathable, ceramic barrier that repels contaminants while allowing moisture vapor to escape.

Key Coating Benefits

  • Protects against moisture intrusion and pollutant adhesion
  • Reduces future staining and biological growth
  • Preserves surface appearance longer
  • Extends maintenance cycles and lowers lifecycle costs
  • Enhances durability without changing surface appearance
Ideal Applications for SIMIX on Concrete & Exterior Surfaces

SIMIX products are ideal for a wide range of commercial, institutional, and industrial applications, including:

  • Office buildings and corporate headquarters
  • Municipal and government facilities
  • Educational and healthcare campuses
  • Parking structures and retaining walls
  • Concrete façades, precast panels, and architectural stone
  • Exterior walkways, plazas, and vertical surfaces
Measurable Results That Go Beyond Appearance

Surfaces cleaned and coated with SIMIX products show immediate visual improvement—and long-term performance gains that matter to facility managers and asset owners.

Results Include

  • Cleaner surfaces that stay cleaner longer
  • Reduced moisture-related degradation
  • Lower long-term maintenance and cleaning costs
  • Improved asset appearance and property value
  • Enhanced sustainability through extended surface life

This is not cosmetic enhancement—it is surface preservation through advanced material science.

Sustainability & Responsible Surface Protection

SIMIX products support sustainability initiatives by reducing the need for frequent cleaning, harsh chemicals, and premature material replacement. Longer-lasting surfaces mean fewer resources consumed over the life of the building.

Why Choose SIMIX for Concrete & Exterior Surface Protection?
  • Proven system: Clean + Protect
  • Designed for commercial and industrial environments
  • Safe for porous concrete and architectural materials
  • Long-term performance, not short-term cosmetic fixes

Request More Information or a Surface Evaluation

Protect your concrete and exterior surfaces with a system engineered for durability, performance, and longevity.

Contact SIMIX today to learn how our cleaning and ceramic coating solutions can extend the life of your exterior assets while reducing maintenance costs.