Made in Southeastern Wisconsin

Industries & facility profiles

Where energy waste is a tax on profitability

Some buildings lose a little to a dirty coil. Others lose a line item. These four profiles run cooling hard enough — or in air corrosive enough — that cleaning and coating the coil pays for itself in months rather than years.

See the OpEx and CapEx case →
12–24% less kWh 16–26% more airflow 3–9 month payback No equipment replaced

Why the profile matters

High run hours, or harsh air conditions – usually both

The economics of a coil coating follow two variables: how many hours a year the equipment runs, and how aggressively the surrounding air attacks the surface. Where both are high, the same application returns more. The profiles below are simply where those two curves cross.

01 · Data centers

The cooling load that never stops

A data hall has no shoulder season. Thermal management is not a comfort question here — it is uptime, and it runs every hour of the year. That makes coil condition one of the few remaining levers on data center cooling cost reduction once the mechanical design is fixed.

SIMIX leaves a thermally conductive layer on the coil rather than an insulating film, so heat keeps moving off the surface at the rate the design assumed. Because the coating is also hygroscopic, it works with — not against — the humidity band a server environment has to hold.

  • Continuous heat rejection on CRAC, CRAH and in-row coils
  • Hygroscopic surface behaviour supports humidity management
  • Applied in place — no shutdown, no equipment swap
  • Lower kWh on the largest non-IT load in the building
Scope a hall or a single row →
Cold aisle inside a data center with server cabinets, perforated floor tiles and in-row cooling units
Aerial view of a big-box retail white membrane roof covered with rows of packaged rooftop HVAC units

02 · Large retail and warehouse

Acres of roof, dozens of units, one repeatable spec

A supercenter carries a white membrane roof measured in acres and a rooftop unit population measured in dozens. Right now that surface is a maintenance liability. Treated, it becomes an asset that works: the SPOT-ON™ titanium dioxide in the clearcoat drives photocatalytic oxidation, so daylight on the roof breaks down airborne pollutants instead of simply baking the membrane.

For a portfolio operator the appeal is repeatability. One spec, applied per store, gives a measurable kWh reduction on the units and a sustainability story on the roof — the shift from passive maintenance to something that counts toward a Scope 1 target.

  • One spec that rolls out store by store across a portfolio
  • Photocatalytic oxidation turns roof area into a “Pure Air Generator”
  • Lower surface temperature on the membrane below the units
  • Documented kWh reduction that reports against a Scope 1 goal
The carbon and Scope 1 math →

03 · Food & fashion logistics, cold storage

Temperature control is the product

In cold storage and temperature-controlled logistics, refrigeration is not overhead — it is the thing being sold. A fouled evaporator costs twice: once in the compressor hours it takes to hold setpoint, and again in every degree of drift the inventory has to absorb.

Cleaning and coating gives back heat transfer on the evaporator, and the finished surface holds a pH high enough that bacteria and mold do not establish on it. For a food or perishables operator that is the same application answering two separate audits: energy and hygiene.

  • Restored evaporator heat transfer, shorter compressor run times
  • High-pH surface that bacteria and mold do not colonise
  • NSF-registered cleaner — nonfood compound categories A1, A4, B2, L1
  • Water-based, zero-VOC and fragrance-free around stored product
Cleaner data sheet (PDF) ↓
Refrigerated cold storage warehouse aisle with racked pallets and ceiling-mounted evaporator units
Ageing coastal rooftop condenser unit with salt oxidation on the fins and rust on the cabinet

04 · High-corrosion industrial sites

Stop the replacement clock on ageing equipment

Salt air, acid rain and UV oxidation are what actually kill industrial HVAC — not hours on the compressor. Coastal and heavy-industry sites watch capacity fall year after year, then replace units that had plenty of mechanical life left in them.

SIMIX is at its most valuable on this equipment, because it works as a refurbishment tool rather than a new-build protectant. The coating reflects UV and infrared and seals the microscopic gaps where oxidation starts, which ends the corrosion process on a surface that was already losing. Independent cyclic salt fog and UV testing ran 1,008 hours per ASTM D5894-21, with coated panels graded at the top of both the ASTM D714 blistering and D610 rusting scales.

  • Applied to ageing HVAC infrastructure, not just new units
  • Ends salt air and acid rain attack on fins and cabinets
  • 1,008-hour third-party salt fog and UV exposure record
  • Defers a capital replacement that was otherwise being scheduled
See the salt fog test data →

Corrosive-conditions sheet — Tampa Bay side-by-side units & test results (PDF) ↓

What every profile shares

The same three numbers

24%

Upper end of site-specific reported kWh reduction · range 12–24%

26%

Upper end of reported airflow gain · range 16–26%

3–9 mo

Typical reported payback on commercial HVAC

Ranges reflect reported results across documented commercial sites. Outcomes are site-specific and vary with climate, equipment age, run hours and utility rate.